Dalam ebook ini dijelaskan pemahaman merek pada Business-to-Business (B2B) dan bagaimana perusahaan-perusahaan ternama seperti : Fedex, IBM, Samsung, Cemex, Siemen, dll sukses mengembangkan Branding B2B. Patut menjadi acuan dalam pengembangan merek-merek yang dimiliki perusahaan.
Lihat selengkapnya Content & Preface.
Judul : B2B Brand Management
Author : Philip Kotler & Waldemar Pfoertsch
Tahun : 2006
Pages : 357 hal
Kode : MK-002-BBM
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