Ebook ini memaparkan pandangan-pandangan marketing mutakhir yang diterapkan dalam proses bisnis, teknologi informasi, penilaian kinerja, skills, organisasi budaya perusahaan yang disebut sebagai Enterprise Marketing Management.
Lihat selengkapnya Content & Preface.
Judul : Enterprise Marketing Management
Author : Dave Sutton and Tom Klein
Tahun : 2003
Pages : 224 hal
Kode : MK-003-EMM
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